We are throwing common misconceptions of grassfed beef out the window.

We embrace flavor, texture, and fat. Through our genetic work, we have bred a line of cattle that finishes well, has intramuscular fat, a fat cap that will allow our carcasses to properly dry age, and provides an eating experience that you will remember. Our Aberdeen Angus are bred to thrive on Virginia’s perennial forages and we incorporate additional forage species into our pastures through strategic overseeding. Soil type, forage, moisture, topography, sunlight all influence flavor and, like wine, our beef has its own distinctive terroir which we are excited to share with you.

We plan our grazing patterns with paper and pencil, knowing all too well that we continuously modify our plans throughout the season. The driving force in our land management is to put our animals in the right place at the right time for the right reasons. We strategically graze and size our paddocks based on weather conditions and the nutritional needs of the particular herd. Animals are selected for harvest based on key structural factors, some of which are visible, and some that are not. Our animals are regularly weighed for us to monitor their weight gain trajectory, knowing that an animal gaining at a high rate (over 3 pounds of gain per day for a sustained 90 days) will provide exceptional marbling. Although this rate of gain is difficult to achieve in a perennial pasture system, it remains our goal. We also look for specific fat deposits on the animal as indicators of overall carcass quality.

Regenerative Agriculture:

Regenerative is a term that is becoming more commonplace in the market today, but what does it mean? Regenerative means that we are continuously improving the entirety of not just our landbase, but ecological and human well-being. It encompasses our entire moral compass. We farm to promote biodiversity in all facets of our farm. We regenerate our landscape not because it’s trendy, but it’s just flat out the right way to do it. When our forage species are diverse and ever changing and our soil’s organic matter and water retention increases, we are able to keep green cover on our acreage all the time so that plants are continuously allowed to go through the photosynthetic process. This photosynthetic process is also what allows carbon to be pulled from the atmosphere and stored underground. It’s a cyclical process often referred to as the biogenic carbon cycle where carbon and methane work together.

Nature is amazing and we utilize patience and observation as two primary methods of management here at Kinloch. There’s so much more to grassfed beef than just grass and cows!

We Adhere to a 6-3-4 Philosophy

6 Principles of soil health
  • Know Your Context
  • Do Not Disturb
  • Cover and build surface armor
  • Mix it up
  • Keep living roots in the soil
  • Grow healthy animals and soil together

4 Ecosystem Processes
  • Energy Flow
  • Water Cycle
  • Mineral Cycle
  • Diversity

3 Rules of Adaptive Stewardship
  • Compounding
  • Disruption
  • Diversity
A regenerative farm design focuses on the health of our landbase generations from now, not just over the next ten years. We cycle energy, nutrients, and water throughout our entire ecosystem.

In 2023 we were Verified through Savory’s Ecological Outcome Verification program. The Robinia Institue, a Savory Institute hub, located in Wingina, VA will continue to monitor our land health annually as it relates to the ecological indicators of the outcomes of our management. These metrics include forage species diversity, biological soil health, carbon respiration, ground cover, water infiltration, and overall ecological function.

View our 2022 EOV Report

View our 2023 EOV Report

“A living, evolving and naturally functioning environment where abundance and resilience are recurring outcomes of its underlying health.”


Animal Welfare Approved and Certified Grassfed 

We carry two certifications from A Greener World, Animal Welfare Approved and Certified Grassfed. Each of these certifications audits different aspects of our beef program. Animal Welfare Approved ensures that we’re using the highest standards in animal welfare throughout the lifespan of the lives of our cattle. From conception to abattoir, Animal Welfare Approved audits and monitors the entire process. Certified Grassfed ensures that there is another layer of trust in our products that our cattle consume only grass throughout their entire life and we go about managing our grasslands to complement the nutritional needs of our cattle.

Land to Market

In 2023, we were verified through Savory’s Ecological Outcome Verification Program and we pursued the Land to Market program affiliation to accompany this verification. As part of our commitment to address climate change and heal the planet, we are proud to partner with Land to Market™, the leader in regenerative agriculture and the world’s first outcomes-based regenerative sourcing solution. Regenerative agriculture is a nature-based approach that goes far beyond sustainability to continuously improve the entire ecosystem — soil, water, air, and animals.

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